= Budget + Funding + Marketing Ideas =

Music by Ian Rhett   •   Directed by Jason 'Sunshine' Carswell

This is how we are going to make a million dollar production on a shoe string and community support.

Production Design $0
  • $0 graphic design + animation

Basic Monthly Expenses $1000/month
  • $650 warehouse studio rent + utilities
  • $350 food

Total Production Budget
  • $2000

Actual Production Budget - added June 1, 2006
  • $3000 +- countless hours + countless charities from friends and families

Ian Rhett is fundraising on his site: IanRhett.com/semper_fi/

Last year I compiled many lists of links to related sites for funding, support, assistance, or inspiration (primarily Canadian) and there are ample others out there. Here's that production Resources link.

Fund Raising
      - family
      - friends
      - associates
      - communities
          - email lists
          - Tribes
          - Craigslist
      - activist groups
          - political parties
          - websites
          - broadcasters

Funding Sources
  • seed funding
      - Ian Rhett - $500 + $100 + $500 + $500 +?
  • political websites
  • other jobs + sources of income
  • grants
      - government institutions
      - private institutions
      - activist groups
          - political parties
          - websites
          - broadcasters
      - short list of Funding links
  • loans

There obviously needs to be a way to make money from this production in order to secure angel funding or loans from anywhere. If I knew how I'd be doing it already. That's where marketing and distribution need to come in. Distribution deals can be a good source of funding and this is briefly addressed below in the Marketing section.

Target Audiences
The mass media has their 'popular' favourites. This piece features alternative entertainment value, perhaps not formatted for typical mainstream media but this music video (and short animated film) certainly is accessible to all ages and for the world population at large.

This video will be ideal material for NTSC televison, web broadcasters, HDTV and/or film theatres.

Distribution + Marketing Ideas
  • film festivals
      - online film festivals
      - theatrical film festivals
      - short list of Film Festivals links
  • website
      - online download of video and MP3
      - CDs and DVDs for sale
      - donations
      - Cafe Press store for schwag
      - about the project
      - Drupal forum?
  • DVD production
      - one offs
          - print professional labels
          - output/recording set up
      - mass quantity
          - mass distribution, sales, rentals
          - how many to move in bulk
          - how many to have on hand
          - availability to order more
  • network distribution + marketing
      - activist groups
          - political parties
          - websites
          - broadcasters
      - music video channels
      - TV news, radio news, magazines, online press, documentaries, etc.
      - short list of Networks links
  • spread the word and create an online presence
      - family
      - friends
      - associates
      - communities
          - email lists
          - Tribes
          - Craigslist
      - activist groups
          - political parties
          - websites
          - broadcasters
  • cross marketing possibilities
      - Ian Rhett CD sales
      - Wicked Sunshine online store, direction, animation, etc.
  • stories to push
      - this music video will be the next political internet phenomenon
      - Ian Rhett is a celebrity
      - the million dollar look produced for a shoe string budget by two men

Ownership + Distribution Of Wealth
  • profits?
      - publicity, endorsements, references, etc. to share
      - all financial profits from the video (if any) get split: 33% Ian - 66% Jason
  • copyleft?
      - agreeable to all filmfests?
      - Negotiable for commercial purposes, free to use for non-commercial purposes, must give credit, and these terms must be made clear for reuse or distribution. Read the Commons Deed.

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